Webinar: Building a Marketing Strategy—Smart Tactics for Business Owners

Tuesday, February 24, 2026 |
12-1 PM CT
Learn proven marketing strategies to grow your business and reach the right customers.

Webinar: Building a Marketing Strategy—Smart Tactics for Business Owners

A strong marketing strategy is essential for sustainable growth, but many business owners struggle to move beyond ad-hoc tactics and into a clear, results-driven plan. From choosing the right channels to aligning messaging with business goals, knowing where to focus your time and budget can make all the difference.

This webinar breaks it down. Matt Schumacher, Director of Tax Planning at Tavola Group, and Janelle Rabine, Managing Partner at Tavola Creative, will walk you through practical, real-world marketing strategies for business owners who want clarity and measurable impact.

You’ll gain insights on how to:

  • Build a marketing strategy that supports your overall business goals
  • Prioritize tactics that drive growth, not just visibility
  • Avoid common marketing mistakes that stall momentum
  • Turn your marketing efforts into a repeatable, scalable system

With clear, actionable guidance, this webinar will help you approach marketing with confidence and intention, so every effort works harder for your business. Save your seat today.

Webinar Details

Tuesday, February 24, 2026
12-1 PM CT

About the Speakers

Janelle Rabine, Managing Partner, Tavola Creative

Janelle Rabine, Managing Partner, Tavola Creative

Janelle is a business leader and creative strategist with a strong background in marketing, operations, and executive leadership. She is the Managing Partner of Tavola Creative, where she partners with businesses to build strong brands, improve digital presence, and drive growth through thoughtful strategy and execution. Previously, Janelle held senior leadership roles at Rabine, including President of Rabine America and Marketing Director for the Rabine Group, where she led marketing, business development, and cross-functional initiatives across multiple companies. She is also actively involved in nonprofit and industry organizations, serving on several boards focused on leadership development, community impact, and philanthropy.
Matt Schumacher, Director of Tax Planning, Tavola Group

Matt Schumacher, Director of Tax Planning, Tavola Group

Matt brings to Tavola Group a rich background of over 15 years in sales. His experience spans from technical sales within the automotive manufacturing sector to crafting sales and market strategies for diverse industries, encompassing everything from startups to Fortune 500 companies. Renowned for his ability to dissect businesses, products, and market landscapes, Matt introduces innovative sales and marketing solutions. This proficiency allows him to offer a distinctive viewpoint, assisting clients in navigating intricate challenges. A primary focus of his is to consistently unearth avenues for enhancing revenue and profitability, achieved through deep product and service insight, cultivating enduring relationships, and delivering exceptional customer service.
Scroll to Top